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Sperbeck became a certified contract advisor with the NFL Players Association in 1994. Since then, he has led or been involved in the negotiation of NFL rookie and veteran contracts worth more than $500 million. Most recently, Sperbeck negotiated Joey Porter’s fourth NFL contract, a three-year deal worth $25 million. His last two deals alone for Porter totaled nearly $60 million.


Understanding the value of the media is an important piece of every athlete’s career. Whether it is gaining recognition prior to the draft, conveying a message relating to a contract, or generating positive press for the purpose of building one’s brand, we will help you understand the power of the press and utilize it to your benefit. The Novo Agency has developed expertise in the area of Social Media, allowing athletes and celebrities to capitalize on this constantly evolving field.


Having negotiated over $100 million in marketing contracts with several hundred companies, The Novo Agency, through Jeff Sperbeck, is a leader in the sports marketing field. Jeff has been creating opportunities for his clients for more than 20 years. In addition to managing all of the business and marketing endeavors for John Elway and Ronnie Lott, he continues to secure speeches, licensing opportunities, appearances, endorsements and autograph deals for all of Novo’s clients. Sperbeck has also procured business opportunities for sports icons including Marcus Allen, Joe Montana, Joe DiMaggio, Chi-Chi Rodriguez, Mike Shanahan, and numerous others.